EdTech Sales Foundations for School Leaders

EdTech Sales Foundations for School Leaders is an immersive 8-week program designed to equip aspiring professionals with the essential skills and strategies needed to thrive in the rapidly growing field of EdTech sales. Gain industry insights, master proven sales techniques, and receive personalized mentorship from experienced sales veterans, setting you on the path to a successful career in this exciting industry.
Format

Online
Course + Mentorship 

Course Type

Asynchronous

Course Duration

8 Modules

Mentorship Duration

1 Year

Author

ProspectEd

Price

$ 499

About the course

Gain the essential skills and strategies to excel in edtech sales with our immersive 8-week program, featuring industry insights, proven techniques, and personalized mentorship from experienced edtech sales veterans.

Industry Insights

 Gain a deep understanding of the EdTech market, including current trends, challenges, and opportunities, through expert-led sessions and real-world case studies.

Proven Sales Techniques

Learn and master effective sales strategies, such as consultative selling, relationship building, and objection handling, to successfully engage with educators, administrators, and decision-makers.

Personalized Mentorship

Receive one-on-one guidance and support from experienced sales professionals who will share their expertise, provide feedback on your progress, and help you develop a personalized career plan in EdTech sales.

Course Lessons

Module 1: Sales Foundation & Sales Processes

  • Understand the Edtech Landscape: Grasp the current trends and dynamics within the Edtech industry, and translate your K-12 administrative experience into valuable insights for your new role
  • Explore Sales Approaches: Delve into different sales strategies and reflect on personal experiences to enhance understanding and application
  • Differentiate Strategy and Tactics: Learn to discern between strategy and tactics in sales, and how to assess your current sales position effectively for improved decision-making
  • Navigate the Sale Process: Comprehend the seven crucial steps of the sale process

Module 2: Resources, Skills, and Approaches 

  • Educational Policy Trends: Explore current trends shaping policy within educational districts, providing a comprehensive understanding of the landscape impacting sales strategies and approaches.
  • Buyer Roles in Sales: Understand the distinct roles of the Economic Buyer, Technical Buyer, User Buyer, and Coach in the sales process, recognizing their influence and impact on decision-making.
  • Buyer Personas and Receptivity: Develop buyer personas for your Capstone project, ranking response modes and learning to gauge buyer receptivity, enhancing your ability to tailor sales approaches effectively.

Module 3: Personal Styles & Branding

  • Personal Branding SWOT: Craft a Strengths, Weaknesses, Opportunities, and Threats (SWOT) statement aimed at enhancing and building your personal brand, identifying areas for growth and development.
  • Consistent Personal Branding: Learn strategies to create and maintain a consistent personal brand across various social media channels, ensuring a cohesive and impactful online presence.
  • Client Wins and Buying Influences: Understand the importance of not only delivering results for clients but also achieving personal wins for each buying influence, tailoring approaches for individual success within complex sales.
  • Economic Buyer & Coach: Learn to locate and engage with the economic buyer within complex sales structures while also identifying and leveraging a coach for guidance and support throughout intricate sales processes.

Module 4: Building and Managing Relationships

  • Mastering Client Follow-up and Relationship Building: Learn effective strategies for client follow-up, emphasizing relationship building as a cornerstone for long-term success in sales.
  • Navigating Challenges: Identify and understand the internal and external challenges that may arise, equipping yourself with strategies to effectively navigate and overcome them.
  • Leveraging Conferences for Client Relationships: Discover how to utilize conferences as a platform for building and nurturing client relationships, maximizing the opportunities presented by such events.

Module 5: Sales & Business Management

  • Territory Planning and Management Essentials: Grasp the fundamental principles of planning and managing a sales territory, optimizing strategies for effective coverage and maximized opportunities.
  • CRM Basics: Explore the foundations of Customer Relationship Management (CRM) platforms, understanding their functionalities and importance in maintaining and enhancing customer relationships.
  • Sales Funnel Fundamentals: Gain insight into the basics of the sales funnel, understanding its stages and significance in guiding prospects through the buying journey.

Module 6: Negotiation & Closing Strategies

  • Sales Negotiation Basics: Explore the fundamentals of sales negotiation, learning strategies to avoid common mistakes for successful outcomes in negotiations.
  • Tactics for Complex Sales and Negotiation: Discover tactics to navigate complex sales and negotiations, empowering you to handle intricate situations adeptly and close deals effectively.
  • Leveraging Negotiation: Understand how to use leverage effectively in negotiations, maximizing your position and creating win-win scenarios.

Module 7: Developing an Ideal Pitch

  • Understanding Value Propositions: Grasp the concept of a value proposition and learn the skills to craft one, highlighting the unique value your product or service offers to customers.
  • Developing an Effective Pitch: Learn the intricacies of crafting an effective pitch, combining elements of storytelling and persuasion to engage your audience and drive desired outcomes.
  • Capstone Project Presentation: Prepare and deliver a comprehensive 30-minute presentation on your Capstone project, showcasing your skills and knowledge acquired throughout the course.

Module 8: Transitioning to Ed Tech Sales

  • Assessing Company Values: Learn methods to assess and align with a company's values, ensuring cultural fit and congruence with personal principles and aspirations.
  • Resume Writing Principles: Understand the principles of effective resume writing and apply them to enhance your own resume, emphasizing key accomplishments and skills relevant to Edtech sales roles.
  • LinkedIn Profile Optimization: Learn strategies to improve your LinkedIn profile, leveraging it as a platform to market your personal brand and expand professional opportunities in the Edtech industry.
  • Interview Preparation using STAR Method: Understand and practice the STAR (Situation, Task, Action, Result) method to prepare for interviews, honing your ability to articulate experiences and achievements effectively.
Our vision is to empower individuals with the expertise and confidence to excel in EdTech sales, shaping the future of education technology.
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